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Justin Downey Marketing (JDM)JDM is a full-service innovative marketing firm providing marketing services that combine proven strategies, innovative tactics and emerging technology. We’re on the cutting-edge. May 14 Postage Increase The USPS announced yet another postage rate increase on May 11th. The price of a first-class stamp has risen to 44 cents. The implication for direct marketing is simple. As postal rates go up, direct marketing budgets are less capable of delivering marketing messages to intended audiences with the same frequency. Ultimately, direct mail and postal list rental will no longer be a cost-effective medium. Marketers will need to consider alternatives such as email to pick up the slack. Given this trend, what alternatives and new marketing best practices can direct marketing employ to enhance its efforts? Check out JDM’s Direct Marketing Alternatives list on our website for a few ideas (no registration required). Keep up to date with marketing industry news on our blog, Big Marketing Ideas. March 19 It'll Do Golf Store is Open! I
think it was Teddy Roosevelt who said, Golf is all about putting a very
small ball in a very small hole using tools ill-suited to do so. That
kind of describes my golf game. Which is why I’m excited about a new
website. The It’ll Do! Golf website is now live. Check it out at: www.ItllDoGolf.com. Developed by the guys (and gals) here at JDM, the It’ll Do Golf website offers the latest information on the happenings at the It'll Do Golf Course and Club™. It offers the public and members a chance to learn a little more about the course and club, showcases some pictures (in case anyone's thinking of running for public office) and, of course, encourages visitors to take a little piece of the It'll Do Golf Club with them by purchasing their own It'll Do! gear from It'll Do Golf's online store. As they say at the It'll Do Golf Club--"Victory through Mediocrity!" February 09 2009 Super Bowl Ads Are Too Expensive This year Super
Bowl ads ran a whopping $3 million dollars per 30-second spot. Although
ads have run more than $3 million per spot in the past, this year marks
the highest starting price to date. The question becomes, in an economy
like this, does this kind of marketing convey stability and positive Branding or are Super Bowl ads becoming the corporate jet of marketing? If you missed the game, check out JDM's Top 10 Super Bowl Ads of 2009. Few would argue the game this year was more exciting than the commercials, but at such a hefty price tag, consumer cynicism must be on marketer's minds. It's simply naive to think consumers won't find businesses spending this kind of money on ads after massive layoffs shameful. As the corporate jet was a symbol of corporate success, power and influence in the 80's and 90's, so too were Super Bowl ads. They have astonished audiences every year for decades. Today, however, those times are over. The corporate jet is now a symbol of corporate greed, mismanagement and misplaced priorities. Perhaps it's time marketers understood that $3 million dollar super bowl ads will soon position their Brands in a similar light as the super corporate jet. Miller's ads prior to the game say it all. "$3 Millions Dollars per 30 Seconds?! That's $100,000 a second! Our ads should be 1-second long and just say 'Yeah!'" Well said, beer delivery man! January 29 Getting a Marketing JobGetting a job in marketing is a difficult proposition. Marketing, by its very nature, is invisible and the talents necessary to develop world-class marketing activities are difficult to impossible to qualify. At JDM, we're not too worried about qualifying job candidates though high-pressure interviews or competitive internships. We utilize a strategy of "don't tell us what you can do—show us!" January 08 Value of Secure Online PortalsAs secure online portals only have up front development costs and little or no ongoing costs, they are a powerful way of cutting out the substantial cost associated with the production, printing and shipment of traditional paper materials. Aside from cost savings of going paperless, a secure online portal can add value in the following ways:
Portal Personalization & Customization
A secure online portal is not designed to take the place of face-to-face meetings. It is designed to take the place of the hundreds of thousands of dollars businesses spend on over-designed annual reports, over-priced video conferencing and over-used email messages. Save paper. Save money. Secure and personalize your communications. Contact JDM online regarding our secure portal development services. We love to talk shop. Learn about using secure online portals as part of your investor relations efforts on our blog posting, "Online Investor Relations Portal."
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